With travel slowly opening back up in Asia, the Singapore Tourism Board wants to remind people of their wanderlust by reimagining all the experiences the country has to offer. SingapoReimagine is an international campaign meant to attract the global community to the city state.
As an Ambassador of this campaign, Charlie Puth has partnered with the tourism board and Warner Music Singapore to get an up close and personal look at all the iconic spots and hidden gems Singapore has to offer. The collaboration, which will culminate in a video released this October, features the multi-platinum artist’s travels around the city.
Charlie’s one-week trip showed the latest photo-worthy spots and interactive spaces at the Marina Bay waterfront promenade, as well as Long Bar at Raffles Hotel which is home to the famous national cocktail, the Singapore Sling.
Charlie also explored lesser-known locations such as The Projector, a historic movie theater turned independent creative platform. As well as Joo Chiat, with its eclectic mix of offerings including local venus and bars for music and culture enthusiasts.
The S$8 million dollar program by the Singapore Tourism Board (STB) is part of efforts to support tourism and strengthen Singapore’s appeal as a choice destination for business and leisure. Spotlighting Local businesses across tourism and lifestyle industries to promote Singapore and recapture international demand.