Diljit Dosanjh, one of India’s most famous stars, has announced a new partnership with Warner Music. Known as the ‘Super Singh of Punjab’ Diljit Dosanjh has found fame as an actor, singer, songwriter and television presenter. The partnership with Warner Music will help to amplify his global music career. His upcoming collaborations on singles with Canadian rapper Tory Lanez and the Tanzanian star Diamond Platnumz are just the beginning of what this partnership has planned.
Dosanjh has already had a stellar music career with 13 studio albums and has established himself as one of Punjabi music’s biggest stars. His 2020 album G.O.A.T. was featured on Billboard’s Global Chart and went Top 20 in Canada. Additionally, his latest track ‘Lover’ has already generated more than 68 million views on YouTube.
His manager Sonali Singh said, “Diljit Dosanjh is a cultural phenomenon. He has sold-out venues in the UK such as the SSE Arena, Wembley, the First Direct Arena in Leeds and the Birmingham Arena. Diljit’s growth as a global artist has been unprecedented and we’re hopeful that this partnership with Warner Music India will take us one step closer to making Diljit a global music star.”
Along with a successful music career Dosanjh has starred in some of the most critically acclaimed and commercially successful Bollywood and Punjabi movies of all time, such as Honsla Rakh, Jatt & Juliet, Jatt & Juliet 2, Punjab 1984, Sardaar Ji, Super Singh, Sajjan Singh Rangroot, Shadaa and Udta Punjab.
Diljit Dosanjh, says: “I’m delighted to be collaborating with Warner Music. Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts. I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process. I’m just so proud to be playing my part in putting Indian music firmly on the global map.”
The partnership is the latest landmark move from Warner Music India, which launched just two years ago in March 2020. Shortly after launching, Warner signed a licensing deal with Tips Music, which owns the rights to some of the most popular Bollywood soundtracks ever produced. They also founded the Maati label, dedicated to the fast-growing Indian folk music genre, and signed several distribution deals focused on labels from India’s different cultural and linguistic traditions. In the Punjabi music scene, Warner Music has signed partnerships with Ziiki Media and Sky Digital.