JioSaavn invites you to Find Your ‘Dhun’ with a series of Short films
Leading music streaming service JioSaavn has teamed up with Creativeland Asia (CLA) to launch its ‘Find your Dhun’ (tune) campaign. With over 60 million songs in 15 languages, JioSaavn has led South Asia with its mix of popular and trending Bollywood hits. In 2019 JioSaavn announced that it has 104 million monthly active users and in 2020 received an investment of $19.6 million USD from India’s largest company, Reliance Group to help the platform combat intensifying competition from international streaming services like Spotify, YouTube and Amazon Prime Music.
The #findyourDhun campaign promotes how the right ‘Dhun’ can influence any mood and change any circumstance. CLA kicks off the campaign with four short films featuring popular ‘Dhuns’ from well known Indian films such as Jagame Thandhiram (2021) and viral ‘Dhuns’ like Kacha Badam by Bhuban Badyakar, which has an impressive 211,900,209 Youtube views.
Sajan Raj Kurup, Founder and Chairman of Creativeland Asia said, “Music is the soul of our existence and all of us have a Dhun that our heart clings to. Sometimes we may not be able to put our emotions into words, but for every mood, every emotion, every feeling – there is a tune that well describes it. JioSaavn with its rich collection of music, gave us the opportunity to add more magic to finding your Dhun. Shankar Mahadevan is a pleasure to hear and together with the ‘my country my music’ campaign we are confident of touching our audiences’ soul and create positive business impact for JioSaavn.”