Newly appointed licensing and A&R executive Lefroy Verghese has joined global production company Audio Network as general manager of its Asia-Pacific (APAC) region. In his new role, Verghese will oversee Audio Network’s commercial activities in Australia, New Zealand, Southeast Asia, India, and China. Among his responsibilities, Verghese will be leading all sales and marketing initiatives to push sync licensing and publishing revenues to TV, advertising, and branded content clients in the region.

Verghese most recently served as general manager of Asia-Pacific, Senior Director, A&R for BMG Music, where he managed teams throughout Australia, Hong Kong, and Singapore. In addition, during his tenure running one of BMG’s premier production music labels where he successfully developed many commercially viable local artists in the region.

Audio Network is a music company known for creating original, high-quality music for broadcasters, brands, and creators. Primarily used in commercial ventures from Hollywood movies, YouTube, Coca-Cola to Vice, Audio Network has an expansive roster of over 1,000 renowned composers, respected singer-songwriters, and emerging artists worldwide. To date, Audio Network has a catalog of over 200,000 tracks that span every imaginable genre and mood.

“We are delighted Lefroy has joined our talented team at Audio Network. He is an exceptional leader possessing a rare mix of commercial and creative skills, and he has a proven track record of achievement in the APAC region,” said Andy Williams, Audio Network’s Chief Commercial Officer. “With Lefroy leading our business in APAC, we are excited about opening up new markets and accelerating our growth plans in the region.”